Visual identity is the system that makes a business recognisable before it is read. Brand Veneer Studio designs logo systems, colour, typography, art direction and brand guidelines for businesses in Nairobi and Kiambu County — built from an approved strategy, not from taste alone.
We design a system, not a single file: a primary lockup, a secondary horizontal or stacked variant, a monogram or symbol for tight spaces, and the clear-space and minimum-size rules that keep all of them legible from a signboard to a favicon.
Concepts are presented in context — on a storefront, a business card, a phone screen — because a logo approved on a white artboard is approved on the wrong evidence.
A primary, a small set of secondaries, and the neutrals that do most of the actual work. Every colour is specified in HEX, RGB, CMYK and Pantone so print and screen agree, and checked against WCAG contrast ratios for real text sizes.
We also define the proportions — which colour dominates, which is an accent, which is never used behind body copy. Palettes fail in the field for want of ratios, not for want of colours.
A display face, a text face, and a functional face where the brand needs one, chosen for licensing reality as well as beauty: web licences, desktop licences, and a Google Fonts fallback pairing so a supplier without your licence cannot silently break the brand.
The system is specified as a scale — sizes, weights, line heights, letter spacing and case rules — so a designer who has never met you can set a page correctly.
Art direction for imagery: subject, framing, light, colour grade, and the treatments that are off-limits. Where iconography is required, we draw a starter set on a shared grid with defined stroke weights so future icons match.
This is the discipline that keeps a brand consistent once your team, not ours, is producing the day-to-day content.
Everything above, assembled into a guidelines document your team and your suppliers can actually follow: correct and incorrect usage, colour ratios, type scale, imagery direction, and application examples.
Delivered as a print-ready PDF with a linked asset library of every logo format — SVG, EPS, PNG and favicon set — so nobody ever rebuilds a logo from a screenshot.
Business cards, stationery, social profile and post templates, packaging faces and a website hero preview — designed as proof that the system survives contact with real surfaces.
These are deliverables within the identity, not separable purchases. Their job is to prove the system holds before anything goes to production.
Clear scope, no hidden assumptions. Open any question for the practical answer.
We take identity-only work when a business already has documented positioning, a defined buyer and an agreed tone of voice — from a previous engagement or from an internal team. Without that, we build a compressed strategy foundation first, because an identity designed against assumptions is expensive to correct once it is printed.
Two or three fully developed directions, each shown as a complete system in context, rather than a page of thumbnails. Depth beats volume: a direction you can see working on a storefront and a phone screen is a decision you can make once.
Vector masters in AI and EPS, SVG for web, PNG with transparency at multiple sizes, a full favicon set, and single-colour and reversed variants of every lockup — plus the guidelines PDF that governs their use.
We screen names and marks for obvious conflicts and prepare registration-ready artwork, and we work alongside your IP counsel for the filing itself. We do not file on your behalf.
