Visual identity is the system of logo, colour, typography and imagery that makes a business recognisable before it is read, and consistent everywhere it appears. Brand Veneer Studio designs logo systems, colour, type and brand guidelines for businesses in Nairobi and Kiambu County, with Foundation from KES 120,000 delivered in 4 to 6 weeks.
We design a system and not a single file: a primary lockup, secondary variants, a monogram for tight spaces, and the clear space and minimum size rules that keep them legible from a signboard to a favicon. Concepts are shown in context, because a logo approved on a white artboard is approved on the wrong evidence.
Colour is specified in HEX, RGB, CMYK and Pantone, with proportions and contrast checked at real text sizes. Typography is a scale of sizes, weights and line heights, chosen with licensing in mind, so a designer who has never met you can set a page correctly.
Art direction for imagery covers subject, framing, light and colour grade, and the treatments that are off limits. It keeps the brand consistent once your team, and not ours, is producing the day to day content.
Everything is assembled into a guidelines document of 20 to 30 pages in Foundation, with correct and incorrect usage, colour ratios and application examples, plus an organised asset library of every logo format, so nobody rebuilds a logo from a screenshot.
When a business has outgrown its brand, we begin with an audit to decide whether a refresh or a rebuild is needed, protect what customers already trust, and plan the rollout across signage, print, web and sales documents.
Stationery, social templates, packaging faces and a website preview, designed as proof that the system survives contact with real surfaces before anything goes to production.
Clear scope, no hidden assumptions. Open any question for the practical answer.
Foundation at Brand Veneer Studio starts from KES 120,000, excluding VAT, and includes the logo system, colour, typography, imagery direction, 20 to 30 page guidelines, stationery and 5 social templates. Signature, from KES 255,000, adds full brand strategy and a company profile. Command, from KES 390,000, adds the sales toolkit and a launched website. A logo only engagement starts from KES 60,000. Lower priced packages exist in Kenya, and the useful comparison is what each includes: whether strategy comes first, how many directions are developed, and whether you receive editable files with the rules for using them.
A logo is one mark. A brand identity is the system around it: the variants, colour, typography, imagery direction and rules that keep a business recognisable on a signboard, a phone screen, a proposal and a delivery van. Without the system, every supplier interprets the logo differently.
Yes, through Foundation, which rests on a one page positioning. If your positioning is unsettled, Signature is the better route, because an identity designed against assumptions is expensive to correct once it is printed.
Foundation takes 4 to 6 weeks. Inside Signature and Command, design follows approved strategy and runs as part of a 7 to 10 week or 10 to 14 week engagement. Timelines assume consolidated feedback within three working days per round.
Two or three fully developed directions, each shown as a complete system in context, and not a page of thumbnails. Depth beats volume: a direction you can see working on a storefront and a phone screen is a decision you can make once.
Vector masters in AI and EPS, SVG for web, PNG with transparency at multiple sizes, a full favicon set, and one colour and reversed variants of every lockup, plus the guidelines PDF that governs their use. You own all of it.
We screen names and marks for obvious conflicts and prepare registration ready artwork. Registration itself is filed with the Kenya Industrial Property Institute (KIPI), and we work alongside your IP counsel for the filing. We do not file on your behalf.
Strategy, identity and experience are stronger together. These are the two disciplines this one is built to work with.
