Brand identity design is the creation of the full visual system that makes a business recognisable and consistent everywhere it appears: logo, colour, typography, imagery and the rules for using them. Brand Veneer Studio designs identities and brand guidelines for businesses in Nairobi and Kiambu County, in the Foundation Package from KES 120,000 over 4 to 6 weeks.
4 to 6 weeks
From KES 120,000
Visual Identity
A logo system, a colour palette and a type system, each specified so a designer who has never met you can apply it correctly. Colour is specified in HEX, RGB, CMYK and Pantone, and checked against contrast standards at real text sizes.
Imagery direction defines subject, framing, light and the treatments that are off limits, so the brand stays consistent once your team and not ours is producing the day to day content.
Guidelines fail when they are unreadable or when the files are scattered. Ours cover logo usage with prohibited treatments shown as examples, colour ratios, the type scale, imagery direction and application examples across print, digital and environment.
Every engagement ships an organised asset library: logo variants in AI, EPS, SVG and PNG, the favicon set, colour swatch files, fonts or licensed fallbacks, and editable template sources. It is delivered as a print ready PDF and a shareable link.
The Foundation Package rests on a one page positioning and does not include full brand strategy, a website or sales documents. The Signature Package adds the strategy and a company profile, and the Command Package adds the website and the full sales toolkit.
If your positioning is not settled, we recommend the Signature Package, because an identity designed against assumptions is expensive to correct once it is printed.
A mini audit of what is in circulation and a one page positioning to design against.
Two or three developed directions shown in context, then one chosen.
Logo, colour, typography and imagery built out, with stationery and social templates.
Guidelines, asset library and a team walkthrough so the rules are understood and not just delivered.
An identity is only as effective as the position behind it. Where positioning is unsettled or the website and sales documents also need to change, the Signature Package and Command Package carry the same identity through strategy and into the places where buyers decide.
Clear scope, no hidden assumptions. Open any question for the practical answer.
The Foundation Package at Brand Veneer Studio starts from KES 120,000, excluding VAT, and includes the logo system, colour, typography, imagery direction, 20 to 30 page guidelines, stationery and 5 social templates. The Signature Package, from KES 280,000, adds full brand strategy and a company profile. Lower priced packages exist in Kenya, and the useful comparison is what each includes: whether strategy comes first, how many directions are developed, and whether you receive editable files with the rules for using them.
Logo usage with prohibited treatments, clear space and minimum sizes, colour specifications and ratios, the type scale, imagery and iconography direction, and application examples. It is delivered with a full asset library so nobody rebuilds a logo from a screenshot.
Yes, for an identity that already exists. We review what is in circulation first, because guidelines need a colour system, a type system and imagery direction to govern, and we build any that are missing. The price is confirmed after the review.
Yes, through the Foundation Package, which rests on a one page positioning. If your positioning is unsettled, the Signature Package is the better route, because an identity designed against assumptions is expensive to correct once it is printed.
The Foundation Package takes 4 to 6 weeks, assuming consolidated feedback within three working days per round.
