Rebranding is the structured renewal of a business's positioning, identity and communications when the brand no longer reflects the business. Brand Veneer Studio rebrands growing and established businesses in Nairobi and Kiambu County, beginning with an audit and delivering through the Signature Package from KES 280,000 or the Command Package from KES 450,000.
7 to 10 weeks
From KES 210,000
Visual Identity
We begin by deciding how much should change. A refresh keeps the recognisable core and corrects execution. A rebuild changes the position and the identity because the business itself has moved. The audit decides which, and we tell you when the smaller option is enough.
What customers already trust is identified and protected: the name, a colour, a shape, a phrase. Equity is kept deliberately and not lost by accident.
Most rebrands fail in the transition and not in the design. We plan what changes first, what waits, which legacy materials are retired, and how staff, suppliers and customers are told.
The rollout covers the surfaces buyers meet: signage, stationery, website, social profiles, proposals and packaging, so the new brand appears everywhere together and not in pieces.
A review of the current brand, what it still earns and where it holds the business back.
The new position and messaging agreed with the people who lead the business.
The refreshed or rebuilt identity, guidelines and asset library.
Rollout plan, announcement guidance and the surfaces that carry the new brand.
A rebrand touches every surface at once, so the website and the sales documents are usually part of it. The Command Package covers them in the same engagement, so the new brand launches as one system.
Clear scope, no hidden assumptions. Open any question for the practical answer.
At Brand Veneer Studio a rebrand is delivered through the Signature Package from KES 280,000, or the Command Package from KES 450,000 when the website and sales documents are rebuilt too, all excluding VAT. A Clarity Audit at KES 40,000 comes first if you are unsure how much needs to change, and is credited against any project signed within 30 days.
A refresh keeps the recognisable core of the brand and corrects how it is executed. A rebrand changes the position and the identity because the business has changed. The audit decides which one you need, and a refresh is often the smaller and sufficient choice.
Not if the equity is protected and the change is managed. We identify what customers already recognise and trust, keep it deliberately, and plan the announcement and transition so people understand the change and not just see it.
Seven to ten weeks in the Signature Package and ten to fourteen weeks in the Command Package, assuming consolidated feedback within three working days per round. The rollout across signage and print follows at the pace of your suppliers.
When the business has changed and the brand has not: after a merger, a move up market, a new offer or a change of leadership, or when the brand is costing you credibility in tenders and first meetings.
