Visual Identity

A logo that makes you look as established as you are.

Logo design is the work of turning a business's position into a mark that holds up on a signboard, a phone screen and a printed invoice. Brand Veneer Studio designs complete logo systems for businesses in Nairobi and Kiambu County, with vector files and usage rules, in 3 to 4 weeks from KES 60,000.

Timeline

3 to 4 weeks

Investment

From KES 60,000

Discipline

Visual Identity

Scope

Exactly what this covers.

What is included

A primary lockup, one or two secondary variants for horizontal and stacked placements, and a monogram for favicons, stamps and social avatars. Each comes in one colour and reversed versions, so the mark survives a one colour print run and a dark background.

Files ship as AI and EPS vector masters, SVG for web, PNG at multiple sizes with transparency, and a complete favicon set. A short usage sheet covers clear space, minimum sizes and the four things nobody may do to the mark.

What is not included

A logo on its own does not include a colour system beyond the mark, a typography scale for your documents, photography direction, or the guidelines that keep suppliers consistent. Those belong to the full identity, which the Foundation Package delivers.

We say this plainly on purpose. A logo bought without them still works, and every future supplier will make their own decisions around it.

How it runs

The process, week by week.

01 · Week 1

Brief and discovery

A structured session on the business, the buyer and the competitive field, plus a review of anything you already use.

02 · Week 2

Direction

Two or three developed logo directions, each shown in real context and not on a blank artboard.

03 · Week 3

Refinement

One direction taken forward through two rounds of refinement, then corrected optically at real sizes.

04 · Week 4

System and handover

Variants, monogram, full file set, favicon suite and usage sheet, delivered with a walkthrough.

Why it matters

A logo sold alone leaves colour, type and usage rules undecided, so the first supplier who asks for a CMYK breakdown or a small size variant has no answer on file. The Foundation Package settles those questions in the same engagement.

Questions

Answered plainly.

Clear scope, no hidden assumptions. Open any question for the practical answer.

At Brand Veneer Studio a complete logo system starts at KES 60,000, excluding VAT, and scales with the number of variants and applications. That buys vector masters and usage rules, and not a single exported image. The same logo system sits inside the Foundation Package from KES 120,000, which adds colour, typography, guidelines and stationery.

Three to four weeks from brief to final files, including two rounds of refinement on the chosen direction.

Yes. Full ownership of the final mark transfers to you on final payment, with vector masters supplied so you are never dependent on the studio for artwork.

Yes. Redraws are common where the equity in an existing mark is worth keeping and the execution is not holding up at small sizes or in print.

A logo is one mark. A brand identity is the system around it: colour, typography, imagery direction and the rules that keep the business recognisable everywhere it appears. A logo without that system is interpreted differently by every supplier.

Look

More within Visual Identity.

Visual IdentityThe discipline→

Brand Identity DesignFrom KES 120,000→

RebrandingFrom KES 210,000→