Visual Identity

Logo Design in Nairobi & Kiambu County

Logo design for growth-stage businesses in Nairobi and Kiambu County. Brand Veneer Studio delivers a complete logo system — primary lockup, secondary variants, monogram, full vector file set and usage rules — in three to four weeks, from KES 60,000.

Visual Identity — visual study
Timeline

3–4 weeks

Investment

From KES 60,000

Discipline

Visual Identity

Scope

Exactly what this covers.

01

What is included

A primary lockup, one or two secondary variants for horizontal and stacked placements, and a monogram for favicons, stamps and social avatars. Single-colour and reversed versions of each, so the mark survives a one-colour print run and a dark background.

Files ship as AI and EPS vector masters, SVG for web, PNG at multiple sizes with transparency, and a complete favicon set. A short usage sheet covers clear space, minimum sizes and the four things nobody may do to the mark.

02

What is not included

A logo on its own does not include a colour system beyond the mark, a typography scale for your documents, photography direction, or the guidelines document that keeps suppliers consistent. Those live in the visual identity discipline.

We say this plainly on purpose: a logo bought without them still works, but every future supplier will make their own decisions around it.

How it runs

The process, week by week.

01 · Week 1

Brief & discovery

A structured session on the business, the buyer and the competitive field, plus a review of anything you already use.

02 · Week 2

Direction

Two or three developed logo directions, each shown in real context rather than on a blank artboard.

03 · Week 3

Refinement

One direction taken forward through two rounds of refinement, then optical correction at real sizes.

04 · Week 4

System & handover

Variants, monogram, full file set, favicon suite and the usage sheet, delivered with a walkthrough.

Why it matters

Most clients who start with a logo commission the full visual identity within two to three months — usually the first time a supplier asks for brand colours in CMYK and there is no answer on file.

Questions

Answered plainly.

Clear scope, no hidden assumptions. Open any question for the practical answer.

How much does logo design cost in Kenya?

At Brand Veneer Studio a complete logo system starts at KES 60,000 and scales with the number of variants and applications required. That figure buys a system with vector masters and usage rules, not a single exported image.

How long does it take?

Three to four weeks from brief to final files, including two rounds of refinement on the chosen direction.

Do I own the logo?

Yes. Full ownership of the final mark transfers to you on final payment, with vector masters supplied so you are never dependent on the studio for artwork.

Can you redraw or refine an existing logo?

Yes. Redraw and refinement engagements are common where the equity in an existing mark is worth keeping but the execution is not holding up at small sizes or in print.