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Home/Services/Brand Experience/Packaging Design
Brand Experience

Packaging that wins the shelf at three metres and the hand at thirty centimetres.

Packaging design decides whether a product is picked up. Brand Veneer Studio designs retail ready packaging for Kenyan food, beverage, cosmetics and consumer brands, covering structure, artwork, labelling layout and print ready dielines, in 4 to 6 weeks from KES 90,000 per product family.

Timeline

4 to 6 weeks

Investment

From KES 75,000

Discipline

Brand Experience

Scope

Exactly what this covers.

01

Structure and artwork

We work from your chosen substrate and your converter's dieline, or specify a structure where the format is still open. Front of pack hierarchy is designed for shelf distance first: what reads at three metres, at one metre and in the hand.

Artwork covers every panel, with ingredient, nutrition and regulatory copy set legibly and not squeezed in at the end.

02

Range logic and print readiness

Where a range exists, we design the variant system: what stays constant to hold the brand, and what changes to distinguish a flavour or a size. A range without that logic loses its block on the shelf.

Files are supplied print ready with correct bleed, spot and process colour separation, barcode placement and verification, and a proof brief for your converter.

How it runs

The process, week by week.

01 · Week 1

Category and shelf audit

A shelf level review of the Kenyan category: what the block looks like and where the gap sits.

02 · Weeks 2 to 3

Concepts

Two or three front of pack directions shown in a simulated shelf context at real scale.

03 · Weeks 4 to 5

Full artwork

All panels, range variants, regulatory copy layout and barcode integration.

04 · Week 6

Prepress

Separations, dieline check, converter proof review and sign off.

Why it matters

Packaging exposes an incomplete identity faster than any other surface. It needs colour in Pantone, type at four point sizes and imagery direction from day one, which is why product businesses often settle the identity first.

Questions

Answered plainly.

Clear scope, no hidden assumptions. Open any question for the practical answer.

At Brand Veneer Studio packaging design starts from KES 90,000 per product family, excluding VAT. The first product carries the design development, and further variants in the same family are priced as artwork adaptation, which is substantially lower.

We lay out mandatory information, including ingredients, nutrition, net content, KEBS marks and barcodes, legibly and to specification, and we work with your compliance advisor or converter on the final wording. We are designers and not a certifying body.

Yes, and we prefer to. We take their dieline and print specification at the start and supply artwork prepared to their exact requirements.

Four to six weeks, from the shelf audit to a signed off print file, assuming consolidated feedback within three working days per round. Converter lead times follow after sign off.

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