Brand Veneer Studio
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The Full Brand Build

Everything the brand needs, decided together.

The Full Brand Build is Brand Veneer Studio's flagship engagement: strategy, visual identity and brand experience delivered as one continuous programme over ten to fourteen weeks, from KES 450,000. Two-discipline and single-discipline engagements are available, scoped honestly against what they leave out.

The Full Brand Build — visual study
How to work with us

Three ways in. One of them is whole.

Most chosenStrategy + Identity + Experience

The Full Brand Build

One continuous engagement from positioning to launched surfaces. The disciplines are not handed between teams — the strategy that is written in week two is the reason a colour is chosen in week six and a homepage is structured in week ten.

Investment
From KES 450,000
Timeline
10–14 weeks
  • — Positioning, competitive map and ideal buyer definition
  • — Brand personality, tone of voice and messaging architecture
  • — Naming and taglines where required
  • — Complete logo system with all variants and file formats
  • — Colour, typography, photography and iconography systems
  • — Brand identity guidelines and full asset library
  • — Custom website design and development, CMS and training
  • — Corporate stationery, presentation masters and core collateral
  • — Social media template system
  • — Launch support and a 30-day post-launch review
Any two of the three

Two-Discipline Build

Most often Identity + Experience for a business whose positioning is already settled, or Strategy + Identity where the website is being handled elsewhere. Complete within its own boundaries, and honest about the boundary.

Investment
From KES 350,000
Timeline
7–10 weeks
  • — Both chosen disciplines delivered in full
  • — Shared discovery and a single project lead
  • — Guidelines covering the disciplines in scope
  • — Handover documentation for the third discipline, wherever it is built
  • The third discipline is delivered by you or another supplier, against our documentation rather than inside the system
One discipline, scoped honestly

Single Discipline

Available, and taken regularly — usually through a gateway engagement such as a logo, a website or packaging. It suits businesses that already know precisely what is missing and have the internal capacity to hold the rest of the brand together.

Investment
From KES 60,000
Timeline
3–9 weeks
  • — The chosen discipline delivered to the same standard as within the Full Build
  • — Full ownership and file handover
  • — A written note of what the discipline depends on and does not cover
  • No cross-discipline continuity — decisions made here are not carried into surfaces we do not build
  • Consistency across future suppliers is your team's responsibility
What happens

Ten to fourteen weeks, in four movements.

01

Discovery & strategy

Structured sessions with the people who actually make decisions, a competitive map of the field your buyer already shops, and a written position with the proof points that make it credible. Nothing visual is produced in this phase, deliberately.

02

Identity development

Creative direction is agreed, then the logo system, colour, typography and art direction are built against the strategy — reviewed in real applications rather than on blank artboards.

03

Experience build

Website design and development, collateral, packaging, templates and environmental pieces as scoped — all drawing from one asset library and one set of rules.

04

Handover & launch

Guidelines, an organised asset library, a team walkthrough, CMS training where a site is involved, and a thirty-day review after launch to catch what only real use reveals.

The disciplines

What sits inside the Full Build.