Packages

Choose the scope that fits your stage.

Every package is a fixed scope with a fixed price, paid in milestones, so you know what you are buying before we start. Foundation gives you a brand that holds up. Signature adds the strategy behind it. Command builds the whole system, from positioning to the website and the documents your team sells with.

How to work with us

Three ways in. One of them is whole.

Not sure where to start?

Start with a Clarity Audit.

A 60 minute discovery and a 6 page written review of your brand, website and sales documents against the Clarity Code, with a recommended package. It takes 5 working days.

KES 25,000Credited in full against any project signed within 30 days.

Look: an identity built on a written position

Foundation

A complete visual identity with a one page positioning, for businesses that know who they serve and need to look the part.

Investment: From KES 120,000
Timeline: 4 to 6 weeks

Foundation is deliberately bounded. It gives you a logo system, colour, typography and guidelines built on a short written position, plus the stationery and social templates to start using them. It suits businesses whose strategy is settled and whose team can carry the brand into sales documents and the website.

Included

Mini audit and a one page positioning
Logo system with variants and every file format
Colour, typography and imagery direction
Brand guidelines of 20 to 30 pages
Stationery and 5 social templates
Two revision rounds per stage

Not included

No full brand strategy, messaging architecture or tone of voice guide
No company profile, pitch deck or proposal templates
No website. Your team or another supplier builds it against our guidelines

RecommendedThink and Look: strategy and identity as one system

Signature

Full brand strategy, a complete identity and your first sales document, built as one continuous system.

Investment: From KES 255,000
Timeline: 7 to 10 weeks

Signature is where the strategy is written down and the identity is designed against it. The positioning agreed in the first weeks decides the colour, the type and the company profile that follows. You leave with a brand your team can explain, and a document that sells it.

Included

Everything in Foundation
Brand audit, competitive landscape and ideal buyer definition
Positioning, personality and messaging architecture
Tone of voice guide with rewrites of your own copy
Company profile or pitch deck template
Half day brand workshop
30 day post launch review
Two revision rounds per stage

Not included

No website. Your team or another supplier builds it against our guidelines
No sales narrative or tender and proposal templates
Naming, where required, is quoted separately

Look, Speak and Sell: the whole system

Command

Strategy, identity, sales tools and a launched website, built as one system so buyers meet the same brand everywhere.

Investment: From KES 390,000
Timeline: 10 to 14 weeks

Command carries the brand all the way to the places where decisions are made. The same strategy shapes your logo, your website, your pitch and the proposal or tender document your team sends, so the buyer meets one consistent business at every step.

Included

Everything in Signature
Verbal identity and a sales narrative
Proposal and tender document template
Company profile, pitch deck and core collateral
Custom website of up to 8 pages with CMS and team training
Launch support and a 30 day review

Not included

Naming, photography shoots, printing, domain and hosting are quoted or billed at cost
Work beyond the agreed scope is quoted at our hourly rate before it begins

After launch

Optional support once the work is live. Neither is required, and both come with the documentation to run things in house.

Brand retainer

Ongoing stewardship of the brand in three levels: Steward, Growth and Authority. Monthly, with a 6 month minimum.

From KES 35,000

Website care

Updates, backups, performance monitoring and small design changes for the site we built.

Quoted for your site

What happens in Command

Ten to fourteen weeks, in four movements.

Diagnose and position

Structured sessions with the people who actually make decisions, a competitive map of the field your buyer already shops, and a written position with the proof points that make it credible. Nothing visual is produced in this phase, deliberately.

Design the system

Creative direction is agreed, then the logo system, colour, typography and art direction are built against the strategy, reviewed in real applications rather than on blank artboards.

Build the surfaces

Website design and development, sales documents, collateral and templates as scoped, all drawing from one asset library and one set of rules.

Hand over and launch

Guidelines, an organised asset library, a team walkthrough, CMS training where a site is involved, and a thirty day review after launch to catch what only real use reveals.

Terms

Fixed scope, stated plainly.

How payment works

Clarity Audit: Paid in full upfront. Credited against any project signed within 30 days.
Foundation: 50% deposit, 50% on approval before final files.
Signature: 40% deposit, 30% at strategy sign off, 30% at identity approval.
Command: 30% deposit, 30% at strategy sign off, 30% at identity approval, 10% at launch.

Good to know

All prices exclude VAT.
Every package is a fixed scope. Change requests are quoted before any work begins.
Timelines assume consolidated feedback within three working days per round. The clock pauses while we wait for you.
Work begins once the deposit is received.

Questions

Answered plainly.

Clear scope, no hidden assumptions. Open any question for the practical answer.

Prices range from a few thousand shillings for a logo alone to over KES 500,000 for a full programme, and the difference is in what you receive. At Brand Veneer Studio, Foundation starts from KES 120,000, Signature from KES 255,000 and Command from KES 390,000, excluding VAT. Each is a fixed scope with milestone payments.

Foundation gives you a complete visual identity built on a one page positioning. Signature adds full brand strategy, messaging, tone of voice and your first sales document. Command adds the sales narrative, tender and proposal templates, and a custom website, so the whole system launches together.

Choose Foundation if your strategy is settled and you need the identity. Choose Signature if the business is stronger than the way it is described. Choose Command if you are launching or repositioning and need the website and sales documents ready together. If you are unsure, start with a Clarity Audit at KES 25,000, credited against any project you sign within 30 days.

Foundation takes 4 to 6 weeks, Signature 7 to 10 weeks and Command 10 to 14 weeks. Timelines assume consolidated feedback within three working days per round.

No. All prices on this page exclude VAT. Domain, hosting, printing and photography are billed at cost.

The disciplines

What sits inside the packages.

01. Brand StrategyThink→

02. Visual IdentityLook→

03. Brand ExperienceFeel→

Choose the scope that fits your stage.