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Home/Services/Corporate Branding
Whole organisation

A corporate brand that holds together across teams, offices and suppliers.

Corporate branding is the alignment of a company's positioning, identity, communications and sales documents across departments, branches and suppliers, so it is recognised as one organisation. Brand Veneer Studio delivers corporate branding for established businesses in Nairobi and Kiambu County through the Command Package, from KES 450,000, in 10 to 14 weeks.

Timeline

10 to 14 weeks

Investment

Included in Command from KES 390,000

Category

Corporate Branding

Scope

Exactly what this covers.

01

One system, not five projects

Corporate brands usually suffer from fragmentation: a logo from one supplier, a website from another, a profile assembled by whoever was free. The Command Package builds strategy, identity, sales tools and the website as one continuous system, so nothing is lost between teams.

The positioning agreed in the first weeks decides the colour, the type, the tender template and the structure of the homepage.

02

Built for tenders and sales

Established companies often win work through proposals and tenders, where the document is part of the evidence. We build the company profile, the proposal template and the pitch deck on the same system as the rest of the brand.

A company profile we redesigned contributed to our client winning a competitive tender.

03

Governance after launch

A corporate brand needs an owner after launch. We hand over guidelines, an organised asset library and templates, brief your suppliers, and train your team.

Where you want the studio to keep the standard, a brand retainer is available from KES 45,000 a month, with a 6 month minimum.

How it runs

The process, week by week.

01 · Weeks 1 to 3

Diagnose

Audit of the brand across departments, suppliers and sales documents, with interviews of the people who decide.

02 · Weeks 3 to 5

Position

Positioning, messaging architecture and tone of voice agreed and signed off.

03 · Weeks 5 to 11

Design

Identity, guidelines, sales documents and website designed and built on the approved strategy.

04 · Weeks 12 to 14

Launch

Rollout, supplier briefing, team training and a 30 day review.

Why it matters

After launch, the risk to a corporate brand is drift as new people and suppliers produce materials. A brand retainer keeps the standard with governance, template requests and a monthly review.

Questions

Answered plainly.

Clear scope, no hidden assumptions. Open any question for the practical answer.

Corporate branding at Brand Veneer Studio is delivered through the Command Package, from KES 450,000 excluding VAT. The final figure depends on scope, such as the number of entities, branches and documents, and is confirmed in writing before work begins. A Clarity Audit at KES 40,000 is a low risk first step and is credited against a project signed within 30 days.

A logo is one mark. Corporate branding aligns positioning, identity, sales documents and the website across an organisation, so departments, branches and suppliers all present one company. Logo design is a part of it.

Ten to fourteen weeks in the Command Package, assuming consolidated feedback within three working days per round. More stakeholders usually mean more rounds, so we agree the approvers at the start.

Yes. We interview the people who decide in each, agree a single set of approvers, and brief your suppliers at launch. Consistency across branches is a core part of the work.

Yes. The brand retainer starts from KES 45,000 a month, with a 6 month minimum, and covers brand governance, template and asset requests and a monthly call.