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Home/Insights
The Journal

Insights on Brand Strategy & Identity Design

Essays on brand strategy, identity design, and the disciplines behind brands that matter.

AllBrand DesignBrand IdentityBrand StrategyLogo DesignVisual Identity
The Ultimate Rule for Branding to Unlock Success
Brand Strategy9 min read

The Ultimate Rule for Branding to Unlock Success

Branding advice comes as a thousand tips. One rule sits underneath all of them.

10 October 2026
How to Do a Brand Audit: A Step-by-Step Guide for Business Owners
Brand Strategy10 min read

How to Do a Brand Audit: A Step-by-Step Guide for Business Owners

A brand audit shows the gap between how you see your business and how customers do. This guide shows you how to run one.

10 October 2026
How to Brand a Business in Kenya: A Step-by-Step Guide for Growth-Stage Owners
Brand Strategy10 min read

How to Brand a Business in Kenya: A Step-by-Step Guide for Growth-Stage Owners

Branding a business in Kenya starts long before the logo. Here is the order that works.

10 October 2026
Brand Positioning: How to Own a Clear Place in Your Customers' Minds
Brand Strategy10 min read

Brand Positioning: How to Own a Clear Place in Your Customers' Minds

Most businesses compete on price because customers cannot tell them apart. Brand positioning fixes that.

10 October 2026
Best Branding Agencies in Nairobi, Kenya (2026 Ranking)
Visual Identity8 min read

Best Branding Agencies in Nairobi, Kenya (2026 Ranking)

Compare the top branding agencies in Nairobi for 2026: what each does best, who it suits, typical costs, and how to choose the right studio for your business.

10 October 2026
Corporate Branding Kenya: How to Build a Brand Stakeholders Trust
Brand Strategy8 min read

Corporate Branding Kenya: How to Build a Brand Stakeholders Trust

Corporate branding Kenya guide: what it is, why it builds trust, its core elements, and how to build and roll out a corporate brand step by step.

10 October 2026